A Film Production Company Makes Friends?
The Corbins contacted our film production company after spending pretty much all of this past winter shredding and wailing out their new album in one of the best recording studios in Toronto. Steven Corbin, the group’s front-man and polymath musician-composer, told me he was hell-bent on getting a pristine presence yet thick and raw sound to come together in the final mix. He told me he wanted every riff, vocal line and drum fill to feel like the different organs (or groans?) of the same animal. Well, the dynamite audio quality and ferocious instrumentation run clearly and powerfully across the whole album. That’s what over a quarter-year in a pro production environment and an unwavering vision will get you.
If you’re not acquainted with this brand of post-punk-pop, you can check them out on Twitter: https://twitter.com/thecorbinsrock
Now that the tracks are laid he wants to move the band’s first project forward, get the music out there, expose The Corbins brand to the world. The album is technically self-produced, entirely due to his steely conviction and tenacity. But distribution is another gnarly beast altogether. So while he’s been shopping it around to record labels across North America, he’s also generating his own little promotional spots to gain his newborn band some attention and let it grow. That’s where our little old film production company here in Toronto comes in.
Calling Steven an old “client” does our whole relationship a pretty big disservice. It did in fact start as a professional relationship when we shot one of his masterful violin rock interpretations for the CBC (we were called Siren Rock Studios then):
But since then, we’ve become frequent collaborators and close friends. This is one of the best parts, to me anyway, about providing creative video services to all kinds of independent artists…your minds meet in the service of the ideas at first but, more often than not, they end up melding far beyond the function of making that end product itself. You bond creatively and move beyond the materially-driven and sometimes restrictive concerns of the professional realm.
Ironically, the whole relationship often comes full circle. The best ideas end up getting made “professionally” but within the informal fun-for-the-sake-of-fun spirit of friendship. Please, don’t put your fingers all the way down your throat just yet. I’m only describing, in an admittedly roundabout rosey-glasses way, that my perspective of this particular “client” is clearly tainted favorably. Likewise, his take on us is also slanted in the praiseworthy direction. So when he says we’re “the best video company in Toronto”, maybe it’s more of a loaded complement than an objective testimonial. Same deal when I say, “he’s the best violin virtuoso in Canada under 30”, and it’s as unconditionally doting as a brother’s praise. Still, all that creative trust and energy going into our collaborations makes every video production with him an experience we look forward to.